Thriving in the Digital Economy

The QUT Chair in Digital Economy is a world-leading collaboration between industry, academia and all levels of government that helps organisations build confidence and capability; inspire a culture of innovation; and discover new value to thrive in the digital economy.

Founded in 2015 by QUT in partnership with Queensland Government, Brisbane Marketing, and PwC, the Chair in Digital Economy is led by global leaders, Professor Marek Kowalkiewicz, a former Silicon Valley SAP Research Senior Director of Innovation.

The Chair addresses wicked economics and government policy issues through a unique process of integrating rigorous research with design to provide rapid, unbiased, and visionary solutions. Collaborating with industry and government, and merging research with innovation design is the core of the Chair’s strength.

This session will focus on Thriving in the Digital Economy and the future of business, innovation and ideation. Exploring how organisations and individuals can succeed in the digital age. Managing innovation, designing innovative services and products and ensuring professional growth of individuals. This session will include a keynote from Prof. Marek Kowalkiewicz, a live podcast recording with Marek and Professor Kevin Desouza on the issues of AI in the future of work and a tour of QUT’s innovation spaces including the Social Media Intelligence Centre.

Session host and moderation:

Professor Marek Kowalkiewicz, Chair in Digital Economy, QUT Business School

Format:

Mixed bag – keynote presentation, live podcast recording, tour of QUT Innovation spaces.

Main topics:

  • Welcome to QUT and tour
    Chelsea Phillips, QUT Business and Creative Industries student, QUT Enactus President and Chair in Digital Economy team member.

    Come on a tour of QUT Gardens Point, situated in the heart of Brisbane’s CBD. Home to over 50,000 students, QUT is a leader in Australia’s innovation landscape.

    We’ll take a look around campus and visit QUT’s eSports, Australia’s first university eSports program that provides a pathway from amateur to professional participation in all aspects of the Australian eSports scene, and the Social Media Intelligence Centre, where students, researchers and industry partners can use social media listening software to understand their customers and community with rich, live data.

  • Thriving in the Digital Economy
    Professor Marek Kowalkiewicz, Chair in Digital Economy, QUT Business School.

    The digital economy has been both a significant positive trend in the world and a big headache for many entrepreneurs who do not want to fall behind. It is no longer enough for organisations to focus on process improvements or cost reduction. To thrive in the digital economy, it is critical to be able to look for new opportunities, find and exploit them. It is also essential to develop profound insights into customer journeys and new opportunities for how to serve customers better (and more frequently) in the future. Many of the opportunities emerge thanks to the latest trends in business, technology, and society.

    In his session, Marek will talk about the significant difference between digitising and digitalising a business, and discuss where and when each of the two approaches is important. He will introduce “jobs-to-be-done” as a new way of looking at customer needs, creating a broader perspective beyond product features and industry boundaries. And finally, he will cover the concept of systemic ideation, allowing organisations to approach innovation in a much more predictable way. In his presentation, Marek will bring together the technology and business topics discussed during the conference, to help organisations develop successful strategies.

  • The Digital Week podcast – Reality vs. Hype: AI in the future of work
    Professor Marek Kowalkiwicz and Professor Kevin Desouza, QUT Business School

    The Digital Week host, Professor Marek Kowalkiewicz, sits down with Professor Kevin Desouza to discuss the hyper vs. reality of AI and how this will influence the future of work.

Speakers / Panelists:

Professor Marek Kowalkiewicz, Chair in Digital Economy, QUT Business School

Professor Kevin Desouza, Scool of Management, QUT Business School

Chelsea Phillips, QUT Business and Creative Industries student, QUT Enactus President and Chair in Digital Economy team member.

Julia Mackerras, Digital Engagement Coordinator, QUT Business School